Objects…they transform. They are "tokens that connect us to our largest selves," says Tim McCreight, the author of The Syntax of Objects.
He goes on to say "Objects surround us, as close as our clothing and as distant as public monuments. What is the language of these things? By what codes do they connect with us, embrace us, refute us, and in the end, inform us? This we could call the syntax of objects, the meaning that lies in their arrangement; the power of our relationship to each other."
We are a fabric of the objects we have touched, experienced, smelled, tasted, and played with. Objects are symbols of strength, protection, inspiration and fear.
Stop for a moment to consider what each object in your purse or wallet represents. Perhaps you are wearing a cross, carrying $5, and that lucky rabbit foot keychain.
Objects are sacred, adored, idolized and treasured.
When broken we grieve for their loss, when acquired we rejoice for their acquirement. This isn't just about consumerism or being materialistic.
When you create do you stop to consider this? Are you present when you create allowing your energy to become part of the piece that will carry forward with someone else? Will your piece transform the wearer or remind them of the day/occasion they bought or received it?
8 Ways Your Work Can Become a Transformative Object:
Envision your customer.
When you create, consider or envision the wearer feeling beautiful, confident and joyful.
Taking time to be present when you create will help you to create that story of the customer. The story is key.
Creating a ritual for yourself to get into this state of mind prior to creating is helpful. Maybe you meditate for a few moments, clear your mind, dance, light a candle etc. Or check out your Customer Board and reconnect with him/her. Rituals are an important part of getting from A to Z in anything that you do!
Do you know your customer?
I mean do you really know who is your customer. Take the time to create a Customer Board. This is like a Vision Board but specifically about your ideal customer.
Do you know who that is? Can you tell me about her? What’s her name, where does she shop, what brands does she wear, etc. Again, it’s about the details.
Carry through your story with the branding of your materials/packaging.
Brand your packaging so that the message or story of your work is carried with the piece and with the customer.
Do you include a branded “care card”. Of course it has all your “how to connect” info and how to find me info.
If this piece is a gift, you want to make sure they know how to connect with you. Make it easy. Your card should have your Facebook, Twitter and blog info! There are two sides of valuable real estate there.
What does your booth/advertising say about your story?
Take time to design your booth and your advertising to reflect this story. Each piece of material, the typography, the layout, down to the smallest detail should exude you and your story.
You may even want to suggest to galleries and stores how to best display your work with photos, material suggestions, etc. Send them a video telling them about your story, about how best to connect with the customer, and any relevant material information.
This is often where the story and shopping experience disconnect and you lose the sale. If you sell vintage work, does your booth say new, slick and modern? Or does it seduce you and connect you to the work?
What does your website say about your story?
Create an amazing shopping experience from the time they are engaged on social media, to clicking onto your site, shopping your site, receiving the item, unwrapping it to wear, and the follow up gratitude card.
Graphics, white space, typography, layout, and flow are extremely important. Take the time to design it. To really care for each detail as if you were planning a wedding, a party, etc.
The collection of these moments will undoubtedly collectively change the way the customer/client views you and the object.
Is it part of a collection?
Is that piece you created part of a collection? Part of a story you created, thus having more value by linking to other pieces sold in that collection?
Start thinking about your work in multiple pieces. This comes more easily when you view the pieces as part of a story. There is a concept, a beginning, a middle, a climax, an ending, and a conclusion. 5 or 6 pieces make up a great grouping.
You’ll also encourage buyers to become collectors of future stories.
Consider the materials and design elements carefully.
Materials have a voice. They tell you to touch, to smell, to listen, and to dream. Select your materials and think about your design.
What symbols have you included that can transform the meaning of the object? Do you have 3 elements alluding to chaos. Is is balanced or asymetrical?
Is it smooth or rough and worn? Is there a pattern and the colors conflict?
**Catch my series of blogs on The Art of Design by signing up for Whole Lotta Whimsy’s ezine
Create it, talk about it, and smother it in love!
Love is an energy that can be felt. You know when you look at an object whether it was loved (to death) or not loved at all.
I love it when a piece is special enough that when you compliment someone on it, they tell you a story about it. Wow! That’s what you want for your pieces.
This love comes through when you create the piece, when you tell the gallery how to sell it with love (by sharing the story making their job easier), when you love every person that comes to your facebook page, blog, or Etsy site.
Do you share the love?
Love is where it’s at. It transforms everything! Sending you gobs today 😉
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