The theme for me this year seemed to be all about Connecting + Collaborating + Creating™. I guess “C” is my letter for the year!
You probably know that nearly everything in life is a marketing problem. When you are a baby you are marketing the idea of being fed, changed, and left to sleep. As you grow up you market for different things including electronics, spending money and time to be lazy or again to be left to sleep. At least that’s what I get at my house with a 15 year old!
Then we get busy selling ourselves to get the attention of someone special, to get into college or get that first job. Work our way up the ladder and make something of ourselves and achieve our dreams. We market hard to get that significant other, that home, that recognition for a job well done, etc.
Marketing is all about connecting. It’s about getting people to know, trust and like you!
In April I wrote an ezine, Where Do You Go To Collaborate and Connect?
It was all about having this vision for a place that my fellow artists could come and hang out to Connect + Collaborate + Create™. To share like the masters did at the great Cafe Guerbois, because so many of us work in isolation.
I wanted to give artists an opportunity to market their business through an invitation to post their FB, Twitter, Etsy and website links on any given Sunday. Then others can go like their page, visit their work and connect with them.
During the week, they are sent an invitation to a secret FB forum where they can join nearly 140 other artists to share, among other topics:
- booth/show issues
- firing issues
- mastering techniques
- purchasing supplies
- supporting one another in business and life
The forum is not open to the public to read or post, so by creating a member only area, they have voiced that they feel safe and cared for by other members. This creates the “trust” so needed as a key ingredient to our growth. There have also been key relationships formed and even mentorship collaborations!
When the tragedy struck on May 23rd, in Missouri, with the tornado that killed 116 people and radically changed over 500 people’s lives, 20 of the Whole Lotta Whimsy Sunday Social Circle international artists stepped up and created a Charms for Charity project, led by Brooke Durham, Tracey Edwards, and Wanaree Tanner.
There are 6 unique charm bracelets being auctioned off. The first one’s auction ends next week. One will be unveiled each week, but don’t wait to bid! Get it while you can!
All proceeds from the sale of the bracelets go to the Joplin Relief Fund through the Catholic Charities of St. Louis, MO.
Would you like to join the WLWSSC Group or support these incredible artists? Here’s how you can:
- visit the Whole Lotta Whimsy Facebook page on Sunday and participate in the Sunday Social Circle
- participate in the secret forum
- like the pages of the artists who have participated in the Charms for Charity and leave them a comment
- bid on one of the pieces to give back to a community devastated by these unfortunate events
***If you were one of the 20 artists that donated work to the Charms for Charity Joplin Relief Fund project, please leave your links in a comment below so others can support you as well.
Don't forget to leave a comment and be entered to win the monthly FREE give-away drawing by Whole Lotta Whimsy!