Monthly Archives: August 2011

Does Pricing Your Work Puzzle You?

One key part to pricing your work is knowing your overhead. If you are missing even a few of these items it could be the reason you are not making a profit. Do you account for every expense? Overhead is not just studio space rental, electricity etc. Most artists don't put anything or very little in this category. Even if you work out of your home studio, it is likely that your overhead is anywhere from a minimum of $5,000 to well over $60,000 depending on the size of your studio. It includes advertising, show fees, domain registration, telephone, etc. Students of Artful Success have a list of over 32 possible overhead elements. What is on yours?Continue Reading

Now’s the Time to Expand

Now’s the Time to Expand

Who is your ideal client? Is there average purchase for jewelry $15-80? Are those types of customers buying jewelry right now in this current economy? It's time to take a look at your work, who buys it, and whether there is a market for your *actual* client right now. Perhaps you need to reevaluate your work and create work that fills the market need.Continue Reading

Color Your Work To Set It Apart

Do you use color in your work? Is it the same ole colorways you've always used or maybe you don't even use color other than with stones. Certainly if you work in polymer, glass, resins, or ceramics you probably are comfortable with color or it's a primary element of your work. Many of you mayContinue Reading

Kenji Von Achen: Muse Personality

Get inspired by this fashion consultant, interior designer, turned jewelry artist Kenji Von Achen. Living in Paris provides him with lots of fantastic muses, but he comes back to nature, time and time again. You'll want to "like" his page and follow his work. Continue Reading

Do You C+C+C with Other Artists?

Did you know that batteries in series will provide more power than in singles? It's the same with our brains. By collaborating with others or masterminding you create new energy, recharge your own battery and fill your soul! Read more about how the Whole Lotta Whimsy Sunday Social Circle Group created the Charms for Charity Joplin Relief Fund and how you can be part of the betterment of the global community!Continue Reading

Forecasting Your Art Practice Sales

What's your forecast for 4th quarter 2011 sales in your art practice? Do you know how many pieces you need to make to make enough sales to reach your gross sales goal for the holidays? When will you buy materials and how can you lower your COGS? I've got 3 great Quick Start Questions for you!Continue Reading

What’s the Purpose of an Art Practice?

Is the purpose of an art practice to make money or is there more to it than that?Continue Reading

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