I don't know about you, but I am a perfectionist. I remember my high school biology teacher telling me that I would not have a happy life because nothing would be good enough for me. Well, I think I've proven him wrong, but I must admit, it's a trait I struggle with daily. Launching this web journal or blog was a great example. I've been toiling with the idea for nearly a year, but just couldn't come up with the right header. I refused to launch the page without giving the design great detail. I just needed to find the time, the energy and get it done! My web genius husband put something together and launched it, which set me in motion to getting it done. Couldn't leave that up there….although good for a tech site, but not for a jewelry site.
I just couldn't decide what I wanted. It has been through 4 or 5 different designs and I'm sure there will be more to come. It wasn't until I was writing my notes for my upcoming presentation at the PMC Guild Conference on The Art of Marketing, that it started to come together. Reviewing what I already knew but had forgotten or ignored, resonated strongly. Honestly though it also came together because of time and deadlines. I am a deadline girl, that's for sure. Give me a deadline and I'll probably do it. Without one….it gets put on the back burner. Too many other things in the fire!
I particularly love bright happy colors….as can be witnessed by my studio pictures. I just love my bubble-gum pink vent hood! I also love Day of the Dead and have a great collection. I especially love Anahata Katkin. However it wouldn't suit my jewelry aesthetic to use those colors and style for branding my web journal or my soon-to-be launched website. So, what is my color aesthetic? Did my blog need to tie into my WLW business? Those certainly are great colors for selling tools, but not jewelry! At least not my jewelry. What style exudes my brand, my jewelry? Oh so many things to consider, to put into play, to make decisions on.
I've sold my work for the last 13 years, but never all that seriously. I started out of college doing off-loom beaded sculptures which I did sell in galleries. I had nice little tags, packaging, cards, etc, but I never really gave branding and marketing all that much thought or energy. I've sold a lot of my wire-wrapping and metal clay work, but not because I meant too. I put it out at shows as samples and then someone asks me the price, I make one up, and it's gone to a new home. Not exactly the right way to run your business or build a brand. I know better. I went to college for marketing and have built two successful businesses all because of good marketing. But for some reason I never looked at my jewelry as a "business". Mission statements, and SWOT weren't even considered, but they should be a first step…this isn't hopscotch!
So, I share with you all this information, because every week I'm going to talk about branding, marketing, and being in the profession of a designer. Join me as I share my knowledge, you share yours, and together we can grow our business. I can't wait!
We'll also talk about metal clay techniques, including the new Bronze Clay, and also traditional metalsmithing techniques. We'll talk about tools, how to use them, and more. Lastly, we'll talk about mental training and positive thinking. Mental training, like physical training, means muscle memory comes into play and those actions become automatic. So learning to think more positively to encourage creativity, to exercise those muscles, is always a good idea. I hoping to include creative exercises and tips weekly in this blog as well. I'm looking forwarding to answering questions anyone might have and being able to have others use this site as a resource. I hope you'll participate, leaving comments or emailing me directly!
Until next time, I wish you creative blessings and lots of good cheer!